As a B2B sales or marketing leader, you are facing increased pressure to drive revenue growth with a modern buyer that is more challenging to connect with than ever. They are digitally driven, socially connected, mobile, and empowered, with nearly unlimited access to information and people. In order to win today, Sales and Marketing must align their efforts and operate as one Revenue Engine.
To effectively understand what customers need, leaders must not only use DATA but they must be able to leverage it to extract business insights that empower the company to offer the amazing customer experience that the modern buyer demands. This edition of the Summit will focus on how sales and marketing leaders can do just that.
Join us as we tackle some of the tough questions around having a strong DATA strategy that will drive better customer interactions and growth.
Be sure to share your "aha" moments on twitter during the Summit using #SMAsummit